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Anup Oommen
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Harley Davidson, L’Oreal for Men, Allo Beirut rally behind men’s health awareness

Anup Oommen
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The 4th Annual Movember Ride, co-organised Enigmas Motorcycle Club and advertising agency STITCH, will highlight the importance of early detection and screening for men’s health issues — particularly prostate cancer.

Movember ride for men's health prostate cancer awareness and testing

Dubai will once again rally behind men’s health awareness as riders, advocates and partners unite for the 4th Annual Movember Ride, co-organised by Enigmas Motorcycle Club and newly formed advertising agency STITCH.

The initiative aims to highlight the critical importance of early detection and screening for men’s health issues— particularly prostate cancer, which remains one of the most treatable cancers when diagnosed early.

This year’s ride is proudly presented by L’Oréal Paris Men Expert, reinforcing the brand’s long-standing global commitment to men’s wellbeing.

Speaking about the partnership, Sara Sakaya from L’Oréal Paris Men Expert, said, “Movember is more than a cam


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Tags:Allo Beirutawarenessbrandscommunitiesearly actionEnigmasEnigmas Motorcycle ClubHarley-DavidsonL’Oreal for MenL’Oréal Paris Men Expertmen’s health issuesMovember RideNael Basilyopen discussionPartnersPaul O’Callaghanprostate cancerRony MetriSara SakayaStitchsustained awareness
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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