By Ahmad Itani, founder and CEO, Cicero & Bernay Communication Consultancy
The notion that businesses, individually and collectively, have a duty to make the world better has been more than merely understood; it’s now a priority. Being cognisant of nearby needs, no matter how small, has proven to be as important as headline-generating initiatives, especially at a time when the variety of activities in this realm is helping broaden awareness around how and where companies can offer support
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