Digital out-of-home (DOOH) platform The Media Connector, a subsidiary of JGroup, in collaboration with GymNation, UAE- and Saudi Arabia-based gym chain, has launched the GymNation Media Network.
By leveraging a wide range of channels, GymNation Media Network will offer advertising opportunities through in-gym digital TV screens, GymNation Radio, experiential activations and out-of-gym digital platforms, including the brand’s app and website.
The network provides brands across the GCC region with a platform to engage directly with the brand’s expanding membership base, including fitness audiences within the region.
Ant Martland, CCO at GymNation, said, “The collaboration with The Media Connector marks a significant milestone in positioning GymNation as a powerful advertising platform. Their vast capabilities in DOOH media, along with our cutting-edge adtech solutions, allow us to provide precise and highly effective advertising opportunities for brands, agencies and media buyers across the region.
Martland “With a membership base exceeding 110,000 actively engaged individuals and over 2,000 unique daily visitors per location, GymNation demonstrates unmatched potential for impactful and far-reaching campaigns, supported by its vibrant and diverse demographic.”
The launch coincides with the opening of the brand’s 20th location in the region, marking a significant milestone that has doubled the company’s footprint since the beginning of 2024.
The brand has also revealed plans to establish its centres in 20 more locations during 2025.
Raffoul Mattar, CEO of The Media Connector, said, “This partnership leverages GymNation’s vast membership base and their network of over 300 digital screens to deliver exceptional advertising opportunities. We have already experienced strong interest from a diverse range of regional brands to engage with GymNation’s members and we anticipate selling out the entire first quarter 2025 inventory in the coming weeks.
“The GymNation Media Network is an ideal platform for brands targeting health-conscious consumers and fitness enthusiasts across a broad demographic spectrum at GymNation’s high footfall locations,” Mattar concluded.
