Digital out-of-home (DOOH) platform The Media Connector, a subsidiary of JGroup, in collaboration with GymNation, UAE- and Saudi Arabia-based gym chain, has launched the GymNation Media Network.
By leveraging a wide range of channels, GymNation Media Network will offer advertising opportunities through in-gym digital TV screens, GymNation Radio, experiential activations and out-of-gym digital platforms, including the brand’s app and website.
The network provides brands across the GCC region with a platform to engage directly with the brand’s expanding membership base, including fitness audiences within the region.
Ant Martland, CCO at GymNation, said, “The collaboration with The
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Tags:AgenciesAnt MartlanddemographicDigital out-of-homedigital screensDOOHexperiential activationsfitnessGymNationGymNation appGymNation Media NetworkGymNation Radioin-gym digital TV screensJGROUP.media buyersmembersOOHout-of-gym digital platformsOut-of-homeoutdoor advertisingradioRaffoul MattarSaudi Arabiatarget audiencesThe media connectorUAE
