By Mariah Cooper
E-commerce spending will skyrocket to $3.9 trillion in 2020, making up 17 per cent of global retail sales, according to GroupM’s first-ever e-commerce forecast. By 2024, e-commerce sales will hit $7 trillion annually and contribute to 25 per cent of retail sales, GroupM predicts.
Across global markets, consumers are opting out of shopping at brick-and-mortar stores and spending online from the comfort of home, in large part thanks to the pandemic. That’s made e-commerce “the number one issue” for marketers because it’s where “all the growth is,” said Brian Wieser, global head of business intelligence at GroupM.
Retail media networks are especially primed t
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