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Grey and Lifebuoy drive gender inclusivity change in school curriculum in Pakistan

https://www.youtube.com/watch?v=udECgb2b2QQ

Lifebuoy Shampoo and the Ministry of School Education Punjab have partnered and made a real impact on girl-child education, empowering them to fulfil their potential through inclusive school experiences and opportunities.
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There is only 7% of female representation in the school curriculum. Lifebuoy Shampoo’s groundbreaking campaign ‘Mein Choti Si Aik Ladki Hoon’ (I am a little girl) has created a movement and inspired policy-makers to revise the curric


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