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Shantelle Nagarajan
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Google’s Accelerate programme launches in Saudi Arabia

Shantelle Nagarajan
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The event unveiling the programme took place at the Muvi Theatre in Boulevard Riyadh.

“The future of marketing is here, and it’s powered by AI,” said Charbel Sarkis, KSA Country Director at Google at the Accelerate programme launch event in Riyadh, KSA.

Google has launched its flagship Accelerate programme in Saudi Arabia in an effort to bring the latest advancements in AI-powered marketing to the Kingdom’s thriving business landscape.

Accelerate Saudi, held at the Muvi Theatre in Boulevard Riyadh, unveiled the latest study conducted by BCG and Google, with a focus on AI-driven marketing maturity.

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Tags:AccelerateAI-driven marketingBasel HijaziCharbel SarkisConsumersGoogleIpsosSaudi ArabiaSaudiFocus
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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