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Google’s Accelerate programme launches in Saudi Arabia

The event unveiling the programme took place at the Muvi Theatre in Boulevard Riyadh.

“The future of marketing is here, and it’s powered by AI,” said Charbel Sarkis, KSA Country Director at Google at the Accelerate programme launch event in Riyadh, KSA.

Google has launched its flagship Accelerate programme in Saudi Arabia in an effort to bring the latest advancements in AI-powered marketing to the Kingdom’s thriving business landscape.

Accelerate Saudi, held at the Muvi Theatre in Boulevard Riyadh, unveiled the latest study conducted by BCG and Google, with a focus on AI-driven marketing maturity.

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