By Omar Oakes
The UK’s competition regulator has launched another probe into Google’s dominance of the online advertising market – this time concentrating on the way its proposals to introduce new privacy measures could shut out competitors on the open web.
The Competition and Markets Authority is investigating changes proposed in Google’s Privacy Sandbox, which include the removal of third-party cookies from its popular Chrome browser.
Cookies are small data files that retain information about internet users and help advertisers target online ads. Commonly, publishers will ask users for consent when they enter an ad-funded website, but privacy campaigners have complained that certain consent techniques fall fo
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