Leo Burnett and Bruno Aveillan create brand campaign for AlULa – the world’s masterpiece

posted on Jan. 12, 2021 at 5:00 pmJan 18, 2021

The campaign includes a 90” film directed by renowned cinematographer Bruno Aveillan and a suite of digital assets under the concept of The World’s Masterpiece, developed by the Royal Commission for AlUla (RCU) with creative partner Leo Burnett.

https://www.youtube.com/watch?v=NI0Q-2ypZhg&feature=youtu.be

The first-ever destination brand campaign for AlUla, the heritage and culture centrepiece of Saudi Arabia, was unveiled.

The campaign, developed by the Royal Commission for AlUla (RCU) with creative partners Leo Burnett, includes a 90” film directed by renowned cinematographer Bruno Aveillan and a suite of digital assets under the concept of The World’s Masterpiece.

In what is hoped will be a year of travel recovery, AlUla’s new brand campaign is targeting domestic travellers and aimed at deepening the Kingdom’s pride and affection for AlUla as well as ultimately increasing intention to visit.

‘The World’s Master

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