By Mariah Cooper
The pandemic accelerated e-commerce, as people opted to shop online more than ever before. But with multiple channels vying for consumer attention, brands are getting innovative with their messages.
Smart thinking and new technologies have taught the established medium of television some new tricks. Find out how to grab viewers’ attention at our Campaign Online Briefing – TV 2021: Changing Channels
Google introduced a suite of new features during a Google Marketing Livestream on Thursday, with an emphasis on shoppable content. One such tool, product feeds, allow advertisers to link products to an existing video or image ad campaign on YouTube. Product feed
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