By Dina Barakat, product marketing manager, Google MENA; and Sara Hamdan, editor, Think with Google MENA
We are collectively learning how to reassess and adjust plans in a dynamic environment. As marketers, we must embrace agility, even for key moments like Ramadan — traditionally a time of gathering, and the biggest ad season of the year.
So, how do you quickly adapt key campaigns that were months in the making? How can we help communities celebrate Ramadan when large gatherings may be discouraged? How do you stay relevant in the short and long term? While there is no playbook for marketing in a crisis, we can turn to useful new insights and trends to serve as signposts.
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