By Janira Hernandez, head of client services MEA, Ad-Lib Digital
Did you know that creative accounts for 70 per cent of campaign performance? More surprisingly, studies show that 97 per cent of all targeting strategies have no targeted creative in place. Ad-Lib, an AI-assisted creative technology platform, started by an ex-Googler, has set out to help make advertising more useful to consumers, and the first task on the list was becoming a Google-certified creative partner in the region.
Why is this important to brands? Being Google-certified enables Ad-Lib to support brands across the full Google stack using integrations with Studio, Campaign Manager, Google Ads, YouTube, and the latest integra
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