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posted on Jul. 24, 2024 at 4:14 pmAug 20, 2024

Google cancelling cookie plans ≠ Marketers forsaking privacy

posted on Jul. 24, 2024 at 4:14 pmAug 20, 2024

Brand leaders say that the back-and-forth from Google should not dictate a marketer’s path forward, suggesting instead that they pay closer attention to what consumers are demanding – trust, privacy, and transparency.

Image of Google Chrome logo sourced from Pixabay

Less than 48 hours ago, Campaign Middle East shared news that had marketers shaking their heads around the globe: Google decided to abandon its previous plans and put cookies back into the Chrome jar.

The decision was a complete U-turn from its previous promises and policies, which seemed to be aligning towards eliminating third-party cookies, in partnership with the Google-backed Privacy Sandbox team.

Campaign Middle East shed light on how a world without third-party cookies would affect ad-buying strategies, hinder personalised campaigns, trim targeted advertisi

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Tags:ad buying strategies advertisers Advertising Al Masaood Power Division Attribution models authenticity Braze Chrome Consumer behaviour contextual advertising Cookies first-party data Ghassan Aboud Group Google Google Chrome Haris Mumtaz Haris Munif Hedaa Ismail HMD James Herridge-Leng Khaled AlShehhi marketing personalisation personalised campaigns Privacy RAKBANK Targeted Advertising targeting third-party cookies third-party data transparency trust UAE Government Media Office user behaviour trends Vibhav Gaur

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.