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George Yaryura, Senior Vice President and Head of CIBG Marketing, Marketing and Communications Group, Mashreq on human augmentation

Adieu digital transformation; Allez human augmentation

Debsena Chakraborty, Vice President, Growth - EMEA, MFilterIt on cannibalisation of channels

Rethinking the attribution model to stop channel cannibalisation

Bring back balance: Where do we stand on brand and performance?

Rajesh Verma, General Manager, Middle East, Epsilon on retail media

Understanding the granularity of retail media for effective outcomes

Google Chrome cookie privacy marketers marketing advertising

Google cancelling cookie plans ≠ Marketers forsaking privacy

Google Chrome cookies

What next? Google abandons plans to eliminate third-party cookies

Google Ads drops four attribution models

THE WORK

Rentify has launched BELONG, a UAE rental rewards programme allowing tenants to earn lifestyle experiences through on-time rent payments.

Rentify launches BELONG, turning rent into recognition for UAE residents

Lay's a

Advertising Creative Featured Marketing The WorkJun 24, 2026

Shantelle Nagarajan

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

The Magrabi latest work brings together choose-your-own-adventure storytelling and distinct aspects of the Saudi life seen through the lens of four cultural figures.

Advertising Creative Featured Social The Work VideoJun 23, 2026

MAGRABI builds interactive ‘See Through Our Eyes’ campaign

Yango

Featured Marketing Social Media The WorkJun 22, 2026

Shantelle Nagarajan

Yango Group, Oo La Lab host YASMINA perfume workshop

DAMAC Emirati

Advertising Creative Featured Marketing The WorkJun 22, 2026

Shantelle Nagarajan

Emirati talents power DAMAC brand film ‘For the Love of Our Nation’

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