GES, a global provider of exhibition and live event management services, has expanded operations in the Middle East, opening an office in Riyadh, the nation’s capital city and central financial hub.
With the launch of Spiro, GES looks to broaden its capabilities in the region while addressing the NEW NOW, or the changing face of the events industry since the unprecedented disruptions caused by the pandemic. In the NEW NOW, events unite audiences, not only in specific locations but across digital channels and other mediums, allowing businesses to connect with “attendees” regardless of how the audience member “attends”—and enables them to strengthen that connection long after the
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