Gaming renaissance: the future of gaming

Publicis Groupe’s Hanting Zhu unveils the extraordinary future of gaming in the MENA region

Image Credit:Publicis Groupe

Welcome to the MENA region, a land of enchantment, rich history and now, a burgeoning gaming paradise. As a gaming enthusiast with a unique perspective, having traversed from the vibrant gaming culture of Asia to the MENA region, I am thrilled to share the fascinating story of the future of gaming in this extraordinary part of the world.

Today, let’s embark on a captivating journey, exploring the specific aspects that hold tremendous promise for the future of gaming in the MENA region.

Imagine standing in the heart of Dubai, where innovation and grandeur blend seamlessly in a modern-day marvel. Amidst the iconic skyscrapers and sun-kissed beaches, a new world unfolds, igniting a gaming revolution. The United Arab Emirates, in particular, has emerged as a pulsating gaming hub within the MENA region, embracing technology and pushing the boundaries of what gaming can be.

Let me paint a picture for you—a vibrant e-sports arena in the heart of Abu Dhabi, buzzing with the energy of fans from across the region. The crowd erupts with excitement as teams compete fiercely, showcasing their skills in the virtual realm.

E-sports, with its captivating blend of competition and entertainment, has found a fertile ground in the UAE and the wider MENA region.

In fact, by 2023, the MENA e-sports market is projected to exceed $2 billion, a testament to its rapid growth and untapped potential.

But beyond the realm of e-sports, the MENA region’s gaming future extends into new frontiers. Picture this: a group of game developers huddled together in Cairo, Egypt, passionately crafting a video game inspired by ancient myths and folklore. Their creation not only entertains

but also preserves and celebrates the region’s rich cultural heritage. It is through such innovative storytelling that the MENA gaming scene truly shines, captivating audiences with immersive experiences that resonate deeply.

Now, let me share an anecdote that highlights the region’s remarkable gaming landscape. In the bustling streets of Beirut, Lebanon, I encountered a community driven gaming festival unlike any other. Here, passionate gamers and aspiring developers came together, showcasing their creations, exchanging ideas, and nurturing a supportive network.

It was a testament to the MENA region’s vibrant gaming community, where collaboration and camaraderie prevail.

The MENA region’s gaming future is also intertwined with the rise of mobile gaming. Across the vast deserts and bustling metropolises, millions of individuals connect through their smartphones, diving into virtual worlds and engaging in multiplayer adventures.

Mobile gaming, with its accessibility and convenience, has become a cultural phenomenon, bridging divides and fostering connections across the region.

As I reflect on the future of gaming in the MENA region, I can’t help but feel a sense of awe and anticipation. The UAE, with its visionary leadership and commitment to innovation, paves the way for a future where gaming transcends borders, sparks creativity and empowers the next generation of developers, players, and dreamers.


In this extraordinary journey, the MENA region’s gaming future beckons us to reimagine what’s possible, to celebrate diverse narratives, and to embrace the power of technology as a unifying force.

From the bustling streets of Cairo to the gleaming skyscrapers of Dubai, gaming is transcending boundaries, creating a tapestry of experiences that captivate hearts and minds.

The MENA region’s gaming landscape is poised for an extraordinary future, fuelled by innovation, cultural richness and a passionate community. As we set our sights on this exciting frontier, let us remember that gaming knows no borders and that the MENA region is poised to leave an indelible mark on the global gaming stage.

So, let us embrace the extraordinary future of gaming in the MENA region, where dreams come to life, connections are forged, and the spirit of play knows no limits.

By Hanting ZhuAssociate Business Director, Gaming & eSports, Publicis Groupe ME&T