Motivate Media Group has agreed a strategic partnership with MESMR, a division of Beacon Media.
The collaboration will enhance Motivate Media Group’s value proposition by leveraging cutting-edge immersive technologies such as blockchain, Artificial Intelligence (AI), immersive internet and the Internet of Things (IoT) to revolutionise consumer and corporate experiences.
Beacon Media, a global media and entertainment company, is known for its data-driven and technology-enabled approach to media production, allocation and distribution. Through its immersive economy division MESMR, it has redefined storytelling by combining innovative technology and exceptional talent to democratise immersive experiences.
The partnership was driven by Ian Fairservice, Group Editor-in-Chief of Motivate Media Group, Manoj Narender Madnani, CEO and Co-Founder of Beacon Media, and Anthony Milne, Chief Commercial Officer at Motivate Media Group to drive the business opportunities in the region.
By joining forces with Beacon Media, Motivate Media Group positions itself, the UAE, and the GCC at the forefront of the global technology revolution that’s powering the experience economy. The partnership also provides Motivate Media Group with access to the film industry’s ecosystem, enabling the creation of compelling and impactful experiences.
These emerging technologies are redefining content creation, distribution and consumption, offering more immersive and impactful experiences. As new generations of consumers, well-versed in immersive experiences and the ownership economy through gamification, enter the marketplace, it is crucial to engage them in relatable ways. This dynamic has created a pressing need to deliver content in innovative ways.
Motivate Media Group is committed to crafting captivating experiences with powerful content, placing storytelling at the core.
Through the partnership with Beacon Media, Motivate Media Group establishes itself as a pioneer in leveraging immersive technologies to shape the future of content and consumer engagement.
Based in the Middle East, Beacon Media is co-founded by Deepak Chopra and is currently financing and producing films across multiple regions across the globe.