Gambit Communications has announced its win of the Majid Al Futtaim Shopping Malls and Majid Al Futtaim Entertainment accounts.
As Majid Al Futtaim Shopping Malls and Majid Al Futtaim Entertainment new public relation agency, Gambit will lead the communications for both segments’ business units in the region.
The agency will look after Majid Al Futtaim Shopping Malls properties which include Mall of the Emirates, City Centre Deira, City Centre Mirdif, City Centre Zahia and City Centre Bahrain.
It will also look after the group’s entertainment attractions including VOX Cinemas, Ski Dubai, Magic Planet, Dreamscape, Snow Oman, the recently opened Snow Abu Dhabi.
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The appointment comes following an extensive pitch process over the past six months.
Jamal Al Mawed, Gambit Communications’ Founder and Managing Director said: “The Majid Al Futtaim Group is responsible for destinations and attractions that are part of the national, social and tourism landscape of the region.
As a born and bred local agency, we grew up making memories in these malls and enjoying these attractions, and this gives us a fundamental understanding of their significance as cultural lightning rods.
It fills us with great pride that we have the opportunity to work with them to help tell their stories to the world.”
Gambit Communications also recently announced six new hires as part of a rapid expansion which includes major additions to its portfolio such as Aramex and the Majid Al Futtaim Shopping Malls and Entertainment.
Dubai-born independent communications agency Gambit Communications handles a range of brands including TikTok, Acer, BMW, Amazon Payment Services, Porsche, Mandarin Oriental, Aramex and more.