Lush, Nickelodeon and Paramount announce new partnership

Image Credit: Lush

Lush, Nickelodeon and Paramount Consumer Products have announced a new SpongeBob SquarePants collaboration tied to SpongeBob SquarePants: Operation Sea Change, a global ocean conservation and sustainability initiative.

The partnership includes an exclusive SpongeBob-themed box of plastic-free goodies based on fan-favorites Patrick Star and Gary the Snail along with Bikini Bottom. 

Through partnerships with several non-profit organizations, SpongeBob SquarePants: Operation Sea Change aims to help remove five million pounds of ocean plastic over the next four years by funding clean-up projects and educating millions of fans on how they can help protect the undersea home of all creatures.

Melody Morton, Lush Concepts Creative Director, said: “To create a plastic free range of products on behalf of SpongeBob SquarePants, a brand representing an undersea world that we are trying to protect, was a good fit for Lush. Our entire product range is 66% unpackaged.”

Image Credit: Lush

Lush wants customers to make changes, whether they’re taking their first step away from pump hand-soaps or shifting to plastic-free alternatives, 

“Pairing colorful plastic free products of Lush with SpongeBob, while creating awareness around the clean ocean efforts is a good match” adds Veronica Hart, Executive Vice President, Global Franchise Planning and CP Marketing of Paramount.