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Anup Oommen
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From the Dubai Lynx jury room: ‘If you save one life, you are saving all humanity’

Anup Oommen
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Dubai Lynx Jury President for Healthcare and Klick Health MD – LatAm Roberta Raduan shares reflections on the judging process.

By Roberta Raduan, Dubai. Lynx Jury President for Healthcare, and the Managing Director – LatAm at Klick HealthBy Roberta Raduan, Dubai. Lynx Jury President for Healthcare, and the Managing Director – LatAm at Klick Health

Last month marked five years since the start of the Covid-19 pandemic — a global crisis that reminded us that health is not just personal, it’s collective. It made one thing profoundly clear: communication saves lives. And just as powerfully, miscommunication — or disinformation — can cost them. This understanding was central to our judging process for the Healthcare category at Dubai Lynx 2025. Alongside my fellow jury members — and now friends — Carolyn Ellis, John McPartland, Katie Dean, Bakani Ntaisi, Joy Zhu and Bruno Bomediano, we were looking for more than just clever campaigns.
We searched for authentic, creative ideas that truly resonated with people’s lives. Ideas that und


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Tags:Bakani NtaisibillboardsBruno BomedianoCampaignCarolyn EllisDubai LynxEmpathyhealthcareHealthcare Grand PrixJohn McPartlandJoy Zhujudging processJuryJury presidentKatie DeanKing Faisal Specialist Hospital & Research CentrKlick HealthRoberta Raduan
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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