What do people look for in an insurance policy? Jumping off this train of thought, creative agency Amber Communications created a campaign for Arabian Automobiles.
They tapped into the insight that every insurance company offered the same usual features – thoughtless freebies and useless benefits.
Arabian Automobiles launched a new insurance product that went against these “usual features”.
The product, Wakala Plus offers a series of benefits that are “well thought-through” and “actually useful”.
So in the new ad spot for Wakala, Amber Communications decided to showcase how the insurance’s advantages are tangible and apparent that even thinking about any other insurance is a fu
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