FP7 McCann Dubai collaborated with Adidas for the very first time to create a powerful campaign to strike a chord with Arabic Gen Z’s, showing off their culture and their unique world views and resilience. The campaign is to promote a range of casualwear bespoke to the region, ahead of the Qatar FIFA World Cup Launch.
View this post on Instagram
A post shared by adidas MENA (@adidasmena)
Felix Bedolla, manager for Football Communications across MENA commented: “The Arabic world is changing faster than anywhere else. Arabic Gen Z’s can’t look to their parents for guidance because the world th
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Don't have an account?
Free registration allows you to access all website content, sign up for our email bulletins, and comment on articles.
