Babyshop is a leading children’s retailer in the Middle East with a growing presence in Asia. Its actively advocating its purpose – one that’s focused on making the world a better place for every child – in these unforeseen times. And using Ramadan as the stage, Babyshop is sending out a message of optimism to the world. Through the eyes and the words of children from around the world, the brand has launched a film and a song. And it has also implemented a series of acts to take care of those on the frontlines and their families. Key news platforms and influencers in the Middle East have partnered to support the idea throughout Ramadan.
In sharing the brand’s point-of-view that if we learn from what children will remember of COVID-19, we can help build a world we all deserve, Babyshop is hoping to continue to remind people about the importance of seeing the good amidst all the bad around us, about remembering the ones who sacrifice for the rest, about acknowledging the positive changes in ourselves, and about valuing the things we should hold dear to; not just during COVID-19, but even when we get through this challenging phase.
The song that’s featured in the film is an original song composed and developed by artists from Dubai and Colorado.
Children contributors:
Aayrah (7), Abdullah (8), Justin (5), Vishank (7), Isra (6), Fahad (9), Danielle (6), Aydin (4), Minha (8).
Client: Babyshop
Head of Marketing: Mitin Chakraborty
Marketing Manager: Mona El Zibda
Creative Manager: Karla Nicoletti
Asst. Manager, Social Media: Joana Lima
ProductIon: FP7 McCann Dubai
Director: Tahaab Rais
Producer: Vicky Kriplani
Editor and Colourist: Ashraf Muhammadunny
Creative: FP7 McCann Dubai
Regional ECD: Oliver Robinson
Regional ECD: Fouad Abdel Malak
Creative Director, Copywriter, Art Director: Tahaab Rais
ECD, Copywriter, Art Director: Karim Kazan
Creative Director: Aunindo Sen
Regional Head of Strategy: Tahaab Rais
Group Account Director: Vicky Kriplani
Singer: Brittin Lane
Songwriter: Tahaab Rais
Composer: Brittin Lane
Retoucher: Amit Borawake
