By Jalaja Ramanunni
The F&B industry is finding new ways to engage with its audience as brands across all industries migrate to the metaverse. Food brands Maggi and Papa Johns have dipped their toes into the world of Web 3.0 by launching digital collectibles with Non-Fungible Tokens (NFTs) in OneRare foodverse.
Papa Johns NFT collection will feature three popular pizzas as digital collectibles – super papa’s pizza, spicy chicken ranch pizza, and vegan sheese garden special pizza. Meanwhile, Maggi is launching recipes made with Maggi noodles, Maggi masala-ae-magic and Maggi hot & sweet as NFTs. It uses blockchain technology to reach out to its users in OneRare.
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