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Globale Media promotes Kritika Arora to Senior Director – Brand Strategy & Performance Marketing

Arora will lead integrated brand and performance initiatives, driving strategic growth for clients while strengthening Globale Media’s positioning as a full-funnel marketing powerhouse.

Kritika Arora, Senior Director – Brand Strategy and Performance Marketing, Globale MediaKritika Arora, Senior Director – Brand Strategy and Performance Marketing, Globale Media

Globale Media, a global leader in performance and branding marketing and adtech solutions, has promoted of Kritika Arora to Senior Director – Brand Strategy and Performance Marketing.
In her elevated role, Arora will lead integrated brand and performance initiatives, driving strategic growth for clients while strengthening Globale Media’s positioning as a full-funnel marketing powerhouse.
She has been an integral part of Globale Media’s growth journey, consistently delivering impactful brand strategies and performance-driven marketing outcomes.
With deep expertise across brand building, digital performance, and data-led marketing, she has successfully led high-impact campaigns for leading gl


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the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.