Artificial intelligence (AI)-powered unified platform PRsonaME has launched in the Middle East and North Africa (MENA) region. The platform brings together public relations (PR), corporate leadership training and AI-powered video content creation and aims to address a growing gap in the market, where leaders are expected to communicate consistently, build strong personal brands, and engage audiences across multiple channels; yet often rely on fragmented services and time-intensive processes.
Also rolling out to the UK and India, PRsonaME has been strategically developed by Co-Founders Premal Patel and Zeina Akkawi. With more than 25 years of collective experience in PR, corporate communications and building leadership presence and influence across global markets, the duo spent eight months strategically developing the new platform.
“The way organisations develop leaders is evolving rapidly, and there is a clear need for more scalable and impactful training solutions,” said Patel. “PRsonaME’s corporate training AI tools provide a structured yet flexible approach to building leadership capabilities, particularly in communication, influence, and executive presence.”
The new platform aims to highlight the importance of integrating leadership development with AI-driven communication tools. Its name embodies PRsonaME’s core philosophies. The ‘PR’ is a play on the abbreviation of the words public relations, expanding to ‘PRsona’ which represents personal branding and how individuals can be perceived and positioned. The ‘sona’ is a nod to the Sanskrit word for gold, symbolising value, strength and distinction. Finally, ‘ME’ is a double entendre on the platform’s focus in the Middle East and the reflection of the individual i.e. ‘me’.
Building on these philosophies, PRsonaME’s platform is structured around three core pillars:
- AI PR tools for personal branding and media positioning,
- Corporate training AI tools designed to enhance leadership communication and executive presence, and
- An AI video studio that enables the creation of high-quality video content for thought leadership, training, and digital engagement.
“What we are doing with PRsonaME is redefining PR through AI making it more strategic, scalable, and aligned with how leaders communicate today,” said Akkawi. “PRsonaME brings everything together into one platform, allowing leaders to move from being present to being truly influential.”
