They say there are only seven stories in the world. I believe the same goes for communication. But if seven stories can inspire the billions of stories we have written, how many breathtaking ideas should we be able to come up with?
This is my list of classic ads that either created or defined a genre of communication that went on to be copied, mimicked or inspire the hundreds that followed.
Hamilton cigars ‘Photo Booth – Happiness is a Cigar Called Hamlet’ – Agency: Collett Dickenson Pearce – Year: 1987 (i think..)
One of my all-time favourites. The genre of advertising that created a ‘hero’ character in a funny or mocking way to represent the brands’ personality. This can be traced all
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