If Cinderella happened to be a tale created in today’s fast-paced world, the prince would have found her in an instant, using “location” services. The challenge is not in the finding but in the interacting.
Remember, we used to say “Be right back”, or “BRB” all the time when we were online? Ever wondered why we do not say it anymore? Because we no longer leave. We live right here.
2020 is just four years away, and in the past 17 years, (assuming we started the clock when Google’s first Semantic Search Invention was patented on August 31, 1999), we have witnessed a digital revolution. This has fundamentally altered consumer behaviour, which sparked the movement to create a sustaina
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