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FeaturedOpinion

Fi, She?!

There are some questions the industry needs to ask about how it sees women within its ranks and in the world outside, writes Vidya Manmohan, executive creative director at Grey Dubai

Depending on your understanding of Arabic, you can interpret the combination of words in the headline, “Fi, She?!” in a number of different ways, just like many interpret the role of women in different industries.
Strangely enough, gender equality and women’s rights seem to be hot topics in the world today. I wonder why. Fi, she? Is everything ok?
Immediately after my advertising degree I was welcomed into one of the most creative hot shops in the region with open arms. Needless to say, I was the only female in the d


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