Campaign’s final Breakfast Briefing of 2018 revisited our successful launch event held in February 2018, which asked: How can marketing managers benefit from ad tech?
This Breakfast Briefing took a more in-depth look at one particular aspect of ad tech: programmatic buying.
If you are not sure what DSP, SSP, IOA, ATD are all about, we’ll helped you understand this better. The event explained what programmatic is, where it is heading and what hurdles it must overcome to get there and more.
Event video:
Venue: Al Nada, Radisson Blu, Dubai Media City
Date: Monday, November 19, 2018
Time: 8:30am
Agenda of the event:
08:00am: Registration & Breakfast
09:00am: Chair’s opening remarks – Introduction to the topic
Austyn Allison, editor-in-chief, Campaign
09:05am: Welcome Speech
Walid Yared, Chief Marketing Officer, Choueiri Group.
09:15am: Keynote speech – The state of programmatic market
by Rayan Karaky, Head of Google Marketing Platform – MENA
What is programmatic buying? How are digital marketers using programmatic now? Why is it important? How does it benefit brands? Where does it fit in with the larger digital and ad-tech strategy?
09:30am: Panel discussion 1 – The Future of Programmatic
Moderator: Marcus Siddons, Managing Director, GroupM Digital MENA
Nader Bitar, Regional Deputy GM, MMP Worldwide
Saadeddine Nahas, UAE Digital Director, Initiative
Yves-Michel Gabay, Managing Director MEA, Gamned
Fahad Mughal, Digital & New Media Manager, BMW Group Middle East.
What can programmatic offer brands and agencies in the future? From blockchain integration to omnichannel planning and buying, how close are we to implementing this? What are the benefits to agencies and clients in implementing these?
10:10am: Q&A
10:15am: Panel discussion 2 – Regional challenges with programmatic
Moderator: Daniel Young, Yield, Inventory & Programmatic Director, DMS
Dylan Temple-Heald, Programmatic Director at Publicis Media
Bruno Bianchini, Head of MENA, Global Partnerships at Google
Stacy Fisher, Head of digital transformation at Hearts & Science.
The panel will look at the issues the regional programmatic market is facing in both the long- and short-terms. It will examine legislation, privacy concerns and investment in technology and talent among other subjects.
10:55am: Q&A
11:00am: Closing comments
Austyn Allison, editor-in-chief, Campaign Middle East
Venue: Al Nada, Radisson Blu, Dubai Media City
Date: Monday, November 19, 2018
Time: 8:30am
