Melis Ertem, CEO, MMA MENA on the impact of recent UAE regulations on permission-based marketing.
Two months ago, the telemarketing landscape in the UAE fundamentally changed with the implementation of strict new regulations by the UAE Government.
These laws, which limit telemarketing calls to specific hours, require explicit identification of the company and purpose at the beginning of calls, and impose severe penalties for violations, clearly underscore a significant shift toward more consumer-centric practices.
For marketers, brands and the wider industry, this legislative shift marks a pivotal moment; one th
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Tags:Abdullah Al SalehAdvertisingcomplianceConsumer behaviourconsumer consentconsumer dataconsumer preferencesCustomer Loyaltycustomer relationship managementmarketingmarketing strategiesMelis ErtemMMA GlobalMMA MENApermission-based marketingpersonalisationregulationstargetingtelemarketingtransparencytrustUAE
