The Estée Lauder Companies is strengthening its relationship with Google Cloud to include more applications of generative AI.
The brands will leverage generative AI to improve monitoring trends and consumer feedback in real-time while using Google Cloud’s AI platform.
Marketing and communications professionals experimenting with generative AI have increased as more platforms and service providers implement tools supported by the technology to produce new content faster.
Estée Lauder’s applications aim to better understand consumers’ thoughts and use those insights to improve research and product development goals.
It is using Google Cloud’s application to improve social lis
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