Regional media representation company The MediaVantage has announced a new partnership with one of the largest news organisations, Reuters.
The collaboration will allow The MediaVantage to act as the representative for Reuters in the Middle East region, providing Middle Eastern brands with advertising and marketing solutions.
Through this move, the MediaVantage will provide regional brands with a direct line to Reuters advertising and marketing solutions, allowing brands to elevate their presence and extend their influence on a global scale.
Dan Qayyum, General Manager Media & Sales, The MediaVantage said, “Brands and advertisers across the Middle East can now leverage Reuters legacy of excellence and unparalleled reach.
“We are excited to facilitate a seamless connection between our clients and Reuters advertising and marketing solutions, its content studios, and its engaged global audience of more than 52 million on Reuters.com and 54 million on social media.”
Preya Shah, Head of Digital Sales EMEA & APAC, Reuters, said, “The Middle East is an important market for Reuters, and we’re excited to work with MediaVantage to offer innovative ways to reach an influential audience that delivers real impact.
“Our award-winning journalism provides the ideal environment for marketers in the region to share their message, connecting them with senior professionals all over the world.”
Founded in 1851, Reuters is a provider of business, financial and world news, produced by more than 2,500 journalists in 200 locations in accordance with the Thomson Reuters Trust Principles of independence, integrity and freedom from bias.
The MediaVantage is an international media representative in the Middle East. Their recent partnership with Reuters adds to its overall media portfolio.
Earlier this year, the international media representative signed a partnership with TIME to become the exclusive representative for its properties, which include TIME magazine, TIME.com, TIME’s social media channels, TIME signature events, TIME newsletters and its branded content studio ‘Red Border’.