Bloomberg Media
The Middle East advertising landscape is transforming at an unprecedented pace and media powerhouses have got front row seats to this change.
On one hand, the demand for interactive, immersive, and impactful campaigns has led the march towards viral social media platforms, virtual reality, and augmented reality. On the other hand, there has been a significant push towards responsible and relevant advertising, with sustainability, social responsibility, and social impact at the fore. As a result, brands and advertisers now have to think more carefully than ever before about who they are and what they stand for.
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