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posted on Sep. 03, 2024 at 9:40 amSep 3, 2024

Ensuring brand safety in a region where trust matters most

posted on Sep. 03, 2024 at 9:40 amSep 3, 2024

Bloomberg Media CEO Karen Saltser speaks to Campaign Middle East about brand reputations, strategic partnerships, subscription models, leveraging the right insights to create impactful strategies, and more.

Bloomberg Media

The Middle East advertising landscape is transforming at an unprecedented pace and media powerhouses have got front row seats to this change.

On one hand, the demand for interactive, immersive, and impactful campaigns has led the march towards viral social media platforms, virtual reality, and augmented reality. On the other hand, there has been a significant push towards responsible and relevant advertising, with sustainability, social responsibility, and social impact at the fore. As a result, brands and advertisers now have to think more carefully than ever before about who they are and what they stand for.

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Tags:Advertising advertising trends Analytics audience insights augmented reality Bloomberg Bloomberg Media Bloomberg Media CEO Bloomberg Media Studios brand messaging brand reputation brand safety brand storytelling brand-safe environment cultural nuances data first-party data immersive impactful campaigns Interactive Karen Saltser marketing optimising campaigns partnerships proprietary data social impact social media social responsibility subscription sustainability virtual reality

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.