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posted on Jul. 17, 2025 at 8:30 amJul 17, 2025

Energy drink brand Power Horse picks FRASER as global creative partner

posted on Jul. 17, 2025 at 8:30 amJul 17, 2025

The independent agency will handle creative development, brand strategy across all verticals and vehicles of the energy drink brand, leading the account from its Dubai office while working closely with its Berlin and Zurich teams.

FRASER Power Horse

FRASER's abilities to deliver fresh, innovative ideas, powered by a fast and horizontally structured working model, was key to securing the collaboration with Power Horse.

Power Horse, the Austria-born energy drink brand, has appointed FRASER as its new global creative partner following a competitive pitch.
The independent agency, known for its borderless, integrated, and multicultural approach, will lead the account from its Dubai office. FRASER will also work closely with its Berlin and Zurich teams to deliver transformative work for Power Horse.
The agency will lead creative development, brand strategy across all verticals and vehicles of the energy drink brand in multiple-regions worldwide.

The collaboration marks a significant

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Tags:account win Benjamin Baumann Berlin brand communications Brand Strategy competitive creative development creative partner Dubai Energy Drink Fraser independent agency Insights Integrated multicultural approach pitch Power Horse Saqib Haroon Sebastian Schmidt Strategic Tanya Dernaika Zurich

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.