Emirates NBD, the UAE’s biggest lender, has called a review of its media buying and planning account.
The review is in the very early stages and is understood to involve most of the major media agency networks, including incumbent MEC. The pitch follows last year’s creative review, which was eventually won by FP7. The agency was tasked with handling brand custodianship, as well as delivering the communication requirements for all banking products and services. The bank’s public relations account is handled by Asda’a Burson-Marsteller, which is not affected by the review.
The bank is the largest in the UAE by assets and was formed in October 2007 following the merger of Emirates
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Tags:Emirates NBD
