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elGrocer customer outreach reveals shift in buying patterns and profiles in the “new normal”

Online deals driving sales, attracting new users and retaining existing ones Budget conscious and less brand loyal consumers now dominate market trend.

elGrocer, the fast-growing grocery delivery app with ties to hundreds of major supermarkets and stores across all seven Emirates in the UAE, has revealed that the current global pandemic has pushed consumers to shift their buying patterns and profiles from going to traditional stores to opting for online purchases.

The majority of respondents who participated in the outreach revealed the concern of contracting Covid-19 still kept them away from driving or visiting supermarkets while drawing them more to the use of grocery delivery apps, which offered more convenience apart from saving them time.

Based on its recent outreach to around 700 users aimed at enhancing services, elGrocer revea


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