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Anup Oommen
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Elda Choucair to lead marketing masterclass launched by Maharat

Anup Oommen
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The masterclass led by Elda Choucair will offer a rare, behind-the-scenes look at how the top brands in the MENA region think, communicate and grow, delivering a clear, evidence-based framework rooted in psychology.

Elda Choucair, Group Chief Executive Officer, Omnicom Media Group - MENA.Elda Choucair, Group Chief Executive Officer, Omnicom Media Group - MENA.

 Maharat has launched a new marketing masterclass led by Elda Choucair, Group Chief Executive Officer, Omnicom Media Group – MENA, who has been acknowledged as one of the most influential leaders shaping the growth, strategy, and transformation of media agencies and brand campaigns across the Middle East and North Africa.
Choucair brings more than two decades of industry leadership into a structured, insider-level learning experience. The masterclass will offer a rare, behind-the-scenes look at how the top brands in the MENA region think, communicate, and grow, delivering a clear, evidence-based framework rooted in psychology for understanding marketing as a core business discipline.
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Tags:audiencesbrand campaignsbusiness leaderscommunicateConsumer behaviourdataeffective marketingElda Choucairemotional connectionsentrepreneursevidenceexperimentationGroup CEOGroup Chief Executive OfficerGrowgrowthimprovementinfluenceMaharatmarketingmasterclassMedia agenciesOmnicomOmnicom MediaOmnicom Media Group MENAprofessionalsStrategythinktransformationtrust
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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