Ah, influencers. Whether you love them or hate them, there’s no denying that they have massive power in bringing brand exposure and awareness to us all. Also, they’re here to stay, it seems, at least for a while.
Influencers have become a major part of everyday marketing strategies because of their loyal online followings. One thing is for sure: influencers have a following for a reason. Their content is appealing to their fan base, and in some instances, they are so trusted and well-liked that followers do what they’re meant to do; they follow them blindly.
That said, the dynamics have changed quite a bit since the start of the pandemic. As an era changed before our very eyes, brands need
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