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posted on Oct. 30, 2025 at 9:00 amOct 30, 2025

DXB LIVE picks Empyre Communications as PR partner for World of Coffee Dubai 2026

posted on Oct. 30, 2025 at 9:00 amOct 30, 2025

Empyre Communications will lead the event’s full PR strategy and media outreach, spotlighting Dubai’s growing role as a global hub for coffee trade and culture.

Empyre Communications

Empyre Communications, a Dubai-based PR and communications agency, has been appointed as the official PR agency for World of Coffee Dubai 2026, the Middle East’s leading coffee industry event organised by DXB LIVE in collaboration with the Specialty Coffee Association (SCA).
Empyre Communications will lead the event’s full PR strategy and media outreach, spotlighting Dubai’s growing role as a global hub for coffee trade and culture.
The appointment marks the agency’s first partnership with DXB LIVE, the event management and experiential agency of Dubai World Trade Centre (DWTC).
The partnership also underscores the agency commitment to supporting large-scale regional trade and expe

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Tags:and national championships brands coffee culture Cup Tasters Championship Dubai Dubai World Trade Centre DWTC DXB LIVE Empyre Communications enthusiasts Events exhibitions experiential PR professionals public relations Roasting Championship SCA Specialty Coffee Association Stephanie Farah UAE National Barista Championship workshops World of Coffee Dubai 2026 Za’abeel

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.