DViO Digital, the global independent digital marketing services companies, signed off 2021 with some significant business wins including the KT Digital 2.0 business after a multi-agency pitch. The scope of this new partnership includes digital-first creative and content creation and its amplification using emerging tech, data and media solutions across the full funnel requirements for the newly launched website and app across the Khaleej Times verticals.
Prior to this acquisition, DViO had won the digital marketing duties of Aster Retail business which includes Aster Pharmacies, Aster Opticals and Aster Online online. The scope includes creative, content and social media responsibilities for all businesses and performance marketing for the online platform.
Commenting on the wins, Sowmya Iyer, founder & CEO of DViO said -‘ Khaleej Times and Aster are market leaders in their respective fields and we are very excited to get the opportunity to work with them. KT has been a pioneer and a leader when it comes to digital news publishing in the region and we are thrilled to be associated with them in this journey of repositioning and refreshing their communications across their digital assets.
With Aster, our strengths and track record of transitioning offline businesses to online businesses across Landmark Group, Apparel Group, Lulu, Red Tag and Eros Digital helped win the omnichannel scope across their retail brands. This is another full-funnel scope which we are championing with many of our clients. Both these are the most prominent wins for us in the region in 2021 where the best of our Creative & Content team combined with our Tech capabilities are working on building these brands across channels.”
Apart from its significant retail portfolio in the region, DViO Digital is also active in both the Entertainment and Education space with leading brands such as MBC, Shahid, Manipal University, BITS Pilani and Amity University amongst others.