Alo agency appoints Prakash Elumalai as their new Head of Creative

With a slew of big business wins, the bustling digital communication agency has been strengthening its hub with handpicked hires across different domains. The latest to join this tribe is Prakash Elumalai. He brings to the table over 17 years of proven experience in healthcare, FMCG, fashion, banking, F&B, government sectors that include brands like Citibank, Centrepoint (E-comm), Al Ain Farms, DEWA, Aster, Agthia amongst others. His eye for the craft has won the global and regional spotlight in Cannes, New York Festivals, Dubai Lynx, and other marquee award shows. Prakash will frontline the creative side of the business for Alo UAE and India.

Dimple Athavale, the Global Business Head of Alo, summarized the need for the new hire, “We are at an interesting juncture of transformation. Our data-driven thinking and people-first speaking are opening doors to new businesses and making further inroads in our existing ones. We found in Prakash, the right mix of experience and energy that can power our next leg of the journey, sharper and further.” Prakash chips in with a closing statement, “Love the culture Dimple and Sam have created in Alo. Here, the work does all the talking. And my task is to up its decibel level.”