Dubizzle Group aims to reinforce its dominance in the automotive sector in the region by buying Drive Arabia.
Drive Arabia has more than two decades of a strong brand presence in the region, particularly in the UAE and Saudi Arabia,
With the acquisition, Dubizzle Group says it aims to consolidate its automotive advertising offerings, introducing new products, and expanding its reach to better serve its customers.
“We are happy to welcome Drive Arabia into the Dubizzle Group family,” said Haider Ali Khan, CEO at Dubizzle Group MENA.
“This acquisition aligns with our strategic vision to provide our users with an unparalleled experience in the automotive space.
“Drive Arabia’s strong brand recognition and reach will further strengthen our existing portfolio and enable us to deliver even greater value to our customers while strengthening our leadership position in the automotive space.
Just the beginning
“This is just the beginning and we are keeping a very keen eye on any other M&A opportunities that further help us expand our offerings in the verticals we operate in.”
Dubizzle’s immediate plans for Drive Arabia include a significant investment in the platform to enhance its core value proposition as a transparent tool for car prices, specifications, and other relevant details to help it become the go-to platform for new car launches in the region.
