Dubizzle launches self-serve advertising platform for SMEs

In a move to support and empower small and medium-sized businesses in the UAE, dubizzle launches Campaign Manager, a self-serve advertising platform.

Businesses of all sizes are now able to create targeted advertising on the country’s leading classifieds platform in a quick, budget-friendly way. The Campaign Manager allows advertisers to upload creatives and build campaigns directly on the platform, providing them with full control over campaigns, even after they have gone live. A wide variety of targeting options are also available across categories, Emirate, and user interest which ensures that brands can reach more relevant and high intent audiences through the platform. A campaign’s performance can also be monitored via a dashboard and easy to use reporting tools.

Jasleen Kaur, Strategy Manager – Advertising – at dubizzle said: “Campaign Manager allows small businesses to take charge of their advertising, particularly during these challenging times. It enables them to promote their products and services and ultimately grow their revenues by reaching up to 4 million monthly unique visitors across the UAE, who are all eager to be targeted by brands that are relevant to their interests.”

Anthony Blackford, Director of Advertising at dubizzle added: “As dubizzle hits its 15-year mark in 2020, we continue to innovate to grow and diversify our platform and our audiences so that we serve our marketing partners with new and enhanced offerings”.