Prism Digital, a digital marketing agency in the UAE has won the agency on record account for the world’s largest natural flower garden, the Dubai Miracle Garden, utilizing all the key marketing channels. The agency will be handling advertising partnerships and global digital marketing mandate for Dubai Miracle Garden and Dubai Butterfly Garden.
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Spread across seventy-two thousand square meters near the Arabian Ranches, the Dubai Miracle Garden is home to over 100 million blooms making it the world’s largest natural flower garden. It offers over 120 flower varieties and is ranked 26th of the 353 must-do things in Dubai by TripAdvisor.
This unmatched destination is undoubtedly a hidden gem in the midst of the wondrous city of Dubai and it leaves its visitors completely awestruck. However, not many people know about this amazing destination. This is what needs to change and hence getting the best digital marketing agency on board. DMG wants to rank its website on search engines and Prism Digital will be handling search engine optimization so that it shows up organically when someone searches for related keywords in Dubai. Not just that, Prism Digital will also be running paid advertising campaigns as well, potentially doubling the number of visitors to the garden. Prism Digital will also be managing all the official social media accounts for Dubai Miracle Garden, leaving no stone unturned in its quest to effectively reach potential visitors.
Prism Digital will also be managing advertising campaigns and digital marketing for Dubai Butterfly Garden. The Dubai Butterfly Garden, which claims to be the “World’s Largest Covered Butterfly Garden” is located immediately next to the Dubai Miracle Garden and is made up of ten custom-built domes totalling 6,673 square meters. Each dome is packed with thousands of gorgeous butterflies of over 50 different species soaring over the visitors in various sizes and hues. The Dubai Butterfly Garden allows visitors to observe butterflies at various stages of development.
Hussam Rahal, Business development Manager stated: ‘‘We chose Prism Digital after careful consideration and a strict bidding process and we’re certain that marketing experts at Prism Digital will take this brand to the next level by effectively making people informed about what DMG has to offer and effectively delivering the essence of this gem of a destination.’’
‘‘Prism has proven expertise in managing the international marketing campaigns for more than 15 brands in the UAE and generates more than 6 million USD in revenue for these tourist destinations every year. Tourism is our key focus and we will use all the tools in our global marketing arsenal to drive more traffic and sales to Dubai Miracle Garden and Dubai Butterfly Garden,’’ said Lovetto Nazareth, Managing Director of Prism Digital.
