Dubai Media City has launched an augmented reality (AR) filter for Instagram to celebrate the UAE National Day. It will bring its community of 34,000 content creators together to recognise the spirit of unity and embrace the country’s creative drive and innovation in a fun and creative new way.
Inspired by the UAE’s national colours of black, white, green and red, the AR filter lets people take a selfie of themselves with the nation’s flag flying in the background. It also overlays an artistic face painting of the flag on the cheek of every person, creating a unique way for people to celebrate the formation of the UAE 49 years ago.
Dubai Media City is the region’s largest media hub and
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