Dubai Lynx, which is the MENA region’s leading platform for creative excellence and effectiveness, has revealed that it has evolved from an annual festival into a series of year-round events, experiences and learning opportunities designed to support the evolution of the marketing and communications industry in the region.
The evolution of the Dubai Lynx platform aims to create greater opportunities for different audiences to connect with the platform year-round. This allows Dubai Lynx to further build on its ongoing commitment to showcase and foster talent in the region by providing more networking and learning opportunities that focus on the challenges and trends relevant to the MENA region.
Ian Fairservice, Vice Chairman, Dubai Lynx, said, “We’ve identified the key areas that are top of mind for our industry and community and used these insights to design a year-round series of events that are impactful, focused, and enriching to the MENA community.”
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Dubai Lynx Awards refresh
Dubai Lynx has also announced that submissions for the 2025 iteration of its Awards are open, in addition to revealing a refresh to its Awards.
New for the 2025 Dubai Lynx Awards, the Digital Lynx has now evolved into the Digital Craft Lynx, in order to reflect the importance of technological artistry across platforms.
Following on from the success of the introduction of the Humour category at Cannes Lions 2024, entrants will be able to enter relevant work in a specific category as part of the cultural and context sections, to celebrate entertaining and effective work in branded communications.
Philip Thomas, Chairman, Dubai Lynx, commented: “MENA is a creative powerhouse when it comes to craft, innovation and storytelling. It’s inspiring to see the region’s commitment to creativity, showcased through an 84 per cent increase year on year in Creative Effectiveness entries at the 2024 Dubai Lynx Awards. The evolution of the Dubai Lynx platform will offer more tailored experiences for the industry to engage with each other throughout the year and to celebrate creativity year-round.”
Other changes include an update to the Audio and Radio Lynx Award to reflect the expansion of Audio work across the industry, a refresh to the PR Lynx Award to accurately reflect the current PR industry and a refresh to the Social and Influencer Award to recognise and celebrate the pivotal role that creators play in shaping and amplifying brand messages.
Dubai Lynx has also evolved its entry process to focus on areas of Sustainability, DEI and Cultural Context. Entrants will have the option to have their answers to Sustainability and DEI questions seen by their respective jury, to encourage entrants that are making progress in these areas to provide that additional perspective.
Entrants will be required to answer a compulsory question about the cultural context, to provide the Jury with as full a picture as possible when it comes to the cultural nuances of the work.
The Awards process will culminate in the live Awards Ceremony, held in April 2025, as Dubai Lynx continues to set the benchmark for creative excellence in the MENA region while providing an opportunity for the industry to come together to network and celebrate.
Ian Fairservice added, “Every year, the work and the winners give us a glimpse into the future, the evolving shape of creativity and how to prepare for what’s coming next. We look forward to celebrating the body of work that will emerge and benchmark creativity in the region.”
Entries to the Awards are being accepted until 23 January 2025. Further information on the Awards can be found at www.dubailynx.com/awards.
