Coca-Cola and Y&R combine finish second; FP7-Emirates NBD-Momentum trio is third.
A team comprised of young professionals from Nissan ME and Mindshare MENA has won the Young Lions Integrated Competition, it was announced on 10 March, day three of the Dubai Lynx International Festival of Creativity 2015.
The winning team comprised Reham Eldidi, senior manager, corporate communication and social media, Nissan ME; Ammar Safi, invention manager, Mindshare MENA; and Tarek Elsaad, account manager – digital, also from Mindshare MENA.
A total of 14 teams attempted to crack the brief for WaterAid, to create an annual brand engagement moment during World Water Day. The objective was to create
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