Dubai LynxFeaturedThe Work

Dubai Lynx 2015: “Integration happens truly when you make the physical and digital worlds communicate”

The case of Chrysler 300C ‘Performer’ set the tone for Dubai Lynx 2015.

A piece of innovation from the Middle East was in the spotlight at the opening session of the Dubai Lynx Festival of Creativity 2015, which kicked off on 8 March. The work was a polyphonic ‘musical instrument’ created from the sounds of the Chrysler 300C, labelled ‘Performer’.

“Chrysler is counted among the big three in the US. The Middle East is a very competitive market. We were seeing significant growth here, but we are constantly looking to increase market share. In most markets, Chrysler brands are seen as a luxury executive sedan for a slightly older market. In this (slightly younger) market, we seemed to be a

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