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Dubai Design District and Memac Ogilvy call on the community to ‘Rethink the Regular’

The Initiative aims to promote Dubai as a global design and talent hub.


Rethink the Regular is a global campaign from Dubai Design District (d3) with a simple objective: to position d3 as a creative accelerator that acts as the home for curious minds and novel experiences. The business district entices you to be inspired and see creativity from a new perspective. By breaking the rules and challenging the status quo, design can inspire growth and innovation at a time when the world needs it most.

Created in collaboration with Memac Ogilvy, it showcases not only what d3 is, but the possibilities that design-loving startups, regional and global corporations can discover. The digital Rethink the Regular campaign was launched

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