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Dubai Creek “glitches” for the day

Almost like a glitch in the universe, what is the winky face that’s floating in Dubai Creek?

Floating alongside the Dubai Creek skyline, the emoji is a part of the new indoor entertainment centre Glitch’s launch campaign.

A 50ft big ball, the giant emoji was inflated and set to float in the waters of Old Dubai’s creek. A mystery for the general public, the emoji ball was then revealed to be the signature trademark of Glitch.

The ball also featured a message to the audience #UnleashTheExtraInYou, which is a part of the entertainment park’s overall branding. The message aligns with Glitch’s aim to be “the ultimate destination for seekers of adrenaline-fuelled fun”, where it ho


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